Perl Marketing

MARKETING MATERIALS: PODCASTS & WEBISODES

Hear Perl, See Perl

Online podcasts & webisodes are the new radio & TV.
Perl Town Hall is the premier Perl talk show.
Perl podcasts & webisodes may include topics such as:
- Perl News
- Job Offers
- Source Code
- Interesting Projects
The goal is to create Perl content for podcast and webisode audiences.

MARKETING MATERIALS: BROCHURES & FLYERS

Physical Advertisements, Digital Products

In a world of endless digital media, we need real tactile documents.
Popular types of marketing collateral include:
- Tri-Fold Brochures
- Full-Page Flyers
- Partial-Page Flyers
- Short Booklets
Every major Perl project should have up-to-date brochures & flyers.
These documents are critically important for both business meetings as well as computer conferences.
The goal is to create paper advertisements for Perl.

MARKETING MATERIALS: PROMOTIONAL MERCHANDISE

Swag, Schwag, Tchotchkes, Freebies

In a world of no free lunches, people love free stuff.
The act of giving & receiving serves to create human connections.

Common promotional merchandise includes:

T-Shirts
Hats
Coffee Mugs
Stickers
Tuits AKA Wooden Nickels
Flash Drives
Gadgets
Keychains

Snacks & Candy
Stuffed Animals
Toys
Books & Magazines
Pencils & Pens
Notes Pads & Sticky Notes
Posters
Tote Bags

The goal is to increase interest in Perl by giving away free stuff.

MARKETING MATERIALS: WHITE PAPERS & RESEARCH PAPERS

Intellectual Stimulation

In a world of sound bites & buzzwords, we need deep thought.
Detailed technical papers help us form educated opinions.

Software research papers & white papers generally include:

Benchmark & Speed Timings
Algorithms
Science & Math Concepts
Charts & Graphs

Source Code
Compare & Contrast
Competitive Analysis
Industry Applications

The goal is to provide deeper understanding of Perl.

MARKETING MATERIALS: NEWS ARTICLES & BLOG POSTS

Fit To Print

Online news articles & blog posts are the modern evolution of newspapers & magazines.
Blogs are web logs written by both amateur & professional authors.
Blogs.Perl.org is the Perl community's blogging platform.
Popular software magazines & news sites include ACM Magazines, Software Development Times, and Slashdot.

Similar to webisodes & podcasts, common topics include:

Perl Tips & Tricks
Perl Advent
Perl Weekly Challenge
Perl Software Releases
Perl Frequently Asked Questions

Perl Community Roadmap
Perl Developer Spotlight
Perl Company Products
Perl Source Code
Perl Projects

The goal is to inform readers of recent events & news about Perl.

MARKETING MATERIALS: INFOGRAPHICS & BANNER ADS

Worth A Thousand Words

Infographics are informational graphics, used to visually convey complex topics in an easier to understand manner.
Banner ads are paid advertisements on a 3rd party website, and are the modern evolution of printed ads & highway billboards.

Similar to brochures & flyers, common content includes:

Industry Trends
Business Analysis
New Technologies

Charts & Graphs
Perl Software Sales
Perl Service Companies

Every major Perl project should have up-to-date infographics, for both business meetings as well as computer conferences.
The goal is to create Perl graphs which target visual learners.

EVENTS: BEER & BURGERS

Frosty Brews & Tasty Treats

Nothing increases morale like good food & drinks with friends.
Where legal & appropriate, alcohol may be imbibed responsibly.
Topics other than Perl may be discussed.
Often, there is no specific agenda for a beer & burger meeting.
If there is a specific agenda, then a beer & burger meeting may also serve as an official Perl Mongers meeting.
The goal is bring together friends to enjoy adult beverages and Perl.

EVENTS: RELEASE PARTIES

Get Together & Celebrate

Everyone likes to gather with friends & enjoy pleasant fellowship.
Like beer & burger events, good food & drinks serve to boost morale.

Popular party ideas include:

Fun Party Host / MC
Hors d'Oeuvres / Finger Food
Guests of Honor
Ice Breaker Games
Door Prizes
Cake Walks
Surprises
Big Announcements

Dancing & Live Music / DJ
Adult Beverages
Decorations
Costume Theme
Formal Toasts
Jugglers & Circus Performers
Award Presentations
Speeches

The goal is to punctuate important successes for Perl.

EVENTS: COMPUTER CONFERENCES

Network, Teach, Learn

There are many international, national, & local computer conferences.
Each year, thousands of developers attend one or more conferences.
The Perl community must coordinate our efforts to cover every event.

Each Perl booth or table should try to include:

Friendly Perl People
Full Color Banner
Brochures
Whitepapers
Business Cards
Live Software Demos

Buttons & Stickers
T-Shirts & Hats
Coffee Mugs
Books For Sale
Mascot Stuffed Animals
Other Promotional Merchandise

The goal is to have a Perl presence at every major conference.

EVENTS: PERL TOWN HALL

Raise Your Hand, Raise Your Voice

Perl Town Hall is the official talk show of the Perl Community Roadmap.
Perl Town Hall is both a webisode series & a Facebook Live event.
Our hosts encourage real time participation with our live audience.
Get together with your Perl friends & let your voice be heard!

Possible discussion topics include:

Perl News
Community Roadmap
Special Guests
Surprise Announcements
New Perl Products
Free Swag Giveaways
Cooperative Brainstorming

Job Offers
Business Development
Source Code Reviews
Interesting Projects
Featured Developers
Questions & Answers
Live Coding Sessions

The goal is to provide the best Perl content available.